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Add an activity per stage or channel
Scripting, filming, editing, promotion — so a video’s true cost is visible, not hidden in editing.
For content creators
Time Tracking for Content Creators
Measure the editing and prep nobody sees — and find out what a video really costs you to make.
A finished video is the tip of the iceberg: scripting, filming, and hours of editing sit underneath it, all invisible to the audience and easy to underestimate. When you do not know the true cost of a piece of content, it is hard to say whether a format is worth continuing, what a brand deal should be priced at, or why the week vanished. Tracking your hours per stage and per piece turns content from a time sink you feel into a process you can actually manage.
The friction
- —Editing quietly eats hours that never show up when you think about how long a video "took".
- —No idea of the real hours-per-video, so it is impossible to know which formats are worth it.
- —Brand deals and sponsorships get priced on gut feel instead of the time they actually demand.
What content creators actually need to track
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Time per stage of production
Split scripting, filming, and editing so you can see where a piece of content actually eats the week.
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True hours per video
Know what one finished piece really costs in time, so you can judge whether a format earns its keep.
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A basis for pricing deals
Real production hours give you a number to price sponsorships and brand work against, instead of guessing.
In practice
A content creator's week, in the ledger
The point isn't the timer. It's the statement at the end of the week, where every hour is accounted for and the totals point to something worth changing.
A content creator's weekTracked
Editing & post-production12:50:00
Filming & recording06:15:00
Scripting & planning04:40:00
Community & promotion03:20:00
Week total27:05:00
How it fits your week
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Track each stage as you make it
Start the timer when you sit down to edit; the hours land against the right piece of content.
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Review cost per piece
See which formats are worth the hours and which quietly drain the week for little return.
Frequently asked questions
- How does time tracking help content creators?
- It reveals the invisible hours — mostly editing and prep — behind each finished piece. Knowing your real hours-per-video tells you which formats are worth continuing and what your content actually costs to produce.
- How do I work out my true hours per video?
- Track each stage — scripting, filming, editing, promotion — against that piece of content. Adding them up gives the honest production time, which is almost always more than the filming time you tend to remember.
- Can this help me price brand deals?
- Yes. Once you know how many hours a typical piece takes, you can price a sponsorship or brand video against real effort instead of a gut-feel number, and spot when a deal is not worth the time.
- Is this different from time tracking for writers?
- It overlaps but leans toward multi-stage production — filming and editing as well as writing. If your work is mostly words, the writers guide fits better; for video and audio, this one is aimed at your workflow.
Time tracking that fits how content creators work.
Start a timer, log a block, and let the weekly ledger show you where your hours really went.
Start tracking free→
Free to start · No card required